I actually commend Elves for the brave and bold step with the Falath EVO. The frames in the cycling industry are becoming too similar.
This is what happens when you dare to make something different. You create a hit or a flop product. Then hopefully learn and grow in the process.
Funny thing is lots of people who are not too particular, actually love the frame. The frame package at that price is a good deal for a new/low budget cyclist.
Elves problem is that they overly focus on the looks of their frames. From day one they seek to make their bikes fancy and colorful etc.
Now they really have to focus on other aspect than just the looks.
It took so long before I saw pictures of someone actually riding the frame as part of the advertisement. They were just blasting lots of photos, slamming the looks on our faces.
Hopefully they make good with all these feedback. The brand has a huge potential in my opinion.