I have two elite trainers. One I got second hand, that's seen many, many, many hours of work. Very happy with both.
Honestly I think any of the usual suspects will do the work just fine, unless you really have very specific asks.
DC rain maker and llama and these guys have basically shown how similarly great all the usual suspects are.
If you're going to zwift, that zwift cog looks very interesting. My trainers make much more noise in the big ring so I like the idea of using the small ring and that cog while having all the range of geas. Although that's not currently possible. Probably something they'll software fix.