Looks super nice. Cycling has become a dentist sport, the margins on many of the components are insane. The pictures on your link look like very well machined aluminium. Most likely, the real ones are made in china. You take a block of metal, launch a well calibrated CNC machine with the right drill bit and voila. It's not rocket science. The question is more whether what you receive looks like the pictures, i'd say. If i were in the market for such a crank, i'd get it, looks awesome.

More interested in whether their electronic stuff will play nice with Magura FM calipers   Or failing that Shimano.

Though I spoke to two SRAM dealers recently who are convinced that the new Red / Force AXS will move to mineral oil.  I'm not sure it'll happen personally, as I think SRAM want as much compatibility as possible, and there will be a lot of Rival AXS (DOT) and Red / Force XPLR (DOT) still on the market.  Standard Red and Force AXS are getting big clearance reductions atm ... Red particularly.  You can get the 2x gruppo without chainset for ~€1300 including VAT atm.

Ordered this light today from the S-Wing Biking Store on AliExpress;  5200 Lumen, 8000mah internal battery w/ USB charging port.

https://www.aliexpress.us/item/3256804558555808.html?spm=a2g0o.order_list.order_list_main.5.21ef1802D8xRpl&gatewayAdapt=glo2usa&_randl_shipto=US