Also, does anyone know what its supposed to replicate in terms of name brand? [..] people suggested canyon, too far off

Just about to pull the trigger on an R12 myself and had a good look to see what it's most like.
I do think the geometry is pretty close to a Canyon Aeroad CF SLX

For instance, geometry for the 61cm I was looking at:

                    R12         Aeroad
Stack:           612         606
Reach:          413         419
Seat Tube:     580         593
Head Tube:    205         193
Wheel Base:  1019       1025