I see it like you do. From my perspective, the package is unbeatable in terms of price. I can't understand how the package can be offered so cheaply. I'm considering whether to buy the deal or not. What bothers me the most is the 42 handlebar. Due to the fully integrated cockpit, a replacement is probably not so easy, which is why it puts me off a bit. Actually, I don't need the bike, but the Wheeltop groupset would really tempt me. I’m watching the deals (spring, summer, back to school, etc.), maybe the price can even be pushed down to 1100€ (including shipping to Germany). If I buy it, I will report back...
For what it's worth, I ordered the plain black finish, and ended up at 1.101eur with shipping to Denmark, using a 60eur off coupon, few days ago. That's also including the DPD shipping where 25% VAT is included.
I'm in the same boat as you in terms of value-for-money. For Europe, I don't see how that can be beat doing a self-source build when VAT is added on top. See raisinberry's example. The kocevlo bars is priced at 60USD, but the price i see, because of VAT ends up at 74USD. Applying that to the entire build, it ends up being 1460USD instead.