I've been really satisifed recently with OG-Evkin BT-001 bar tape:

https://www.aliexpress.com/item/1005005644956337.html

Price is expensive in the store but I've had it come up in my 'Pick 3 and save' for $7 USD, and for that price it's a steal. It's heavily inspired by Lizardskins DSP tape, but about a quarter of the price. Quality is great - having tried the real Lizardskins it's very similar - though I can't speak for its longevity. Have wrapped a few bikes with it now and it's got a good stretch and is easy to wrap. Looks classy on the bike.

How "squishy" is it?  I'm looking for new tape for my gravel bike where a grippy and cushy more padded tape would be preferred.