You can get cheaper with the same specs, without all the Xmas tree decals. You can look up Yuanan on this forum and chat with Leon on whatsapp, or with Peter from carbonspeed (petercycles@...). Both are 1 forum search away.
That said, the price difference won't be huge.
With the current aliexpress sale, you may get something from farsports for the same price, and i'd go farsports over elves any day of the week.
If you want to future proof your wheelset, you may want to buy 31-32mm wide rims, that's what i'd do.
Have you looked at Elves on this forum? I have the impression that their frames have a pretty bad reputation, especially given the price point.