I m late to the party, but i've bought 2 wheelsets from Farsports, and i liaise by email directly. You tell them what you want, they quote you. For 650usd, you can get Sapim CX ray spokes, nice tubeless ready rims and light Novatec hubs from them. I wouldn't look at their website too much, they're trying to sell more expensive stuff that virtually nobody needs (ceramic non sense, untested carbon spokes, DT swiss hubs and so on).