Avian falcon sounds a lot like avian flu.
In fact the moment I hear avian, I say flu.
Yet another terrible brand name. It matters and it is ironic, because most of these Chinese brands have such bad sounding names that id actively want to avoid them even if they cost the same as an OEM version.
I can live with a Cannondale branded frame, but if my frame says avian, every time I ride it I'll go "flu" and it's just bad. Every time I see my tractor frame, on the other hand, I smile.
Smiling matters, at the end of the day.