I understand and I'm not sure where you are but one can have a Merida 5000 team replica with shimano 105 di2 for less than 2.2K. There are MMR even cheaper. And if you go to mechanical 105 you can find deals of 1.6k. Sometimes u just need to take a look around all the local shops. Yes, you have to search. But I see these deals quite often. And if you want higher end discounts from rp can go as high as 3k and more.
All in all, There is place for all. One should get what they like the most. But that doesn't mean is the most rational ejej
Let's say it's all very subjective.
The Merida 5000 is a nice frame (even if I'm not crazy about the round seat post), but as a groupset I'd prefer Ultegra (even used), and I'd still have to spend money on new high-profile carbon wheels.
I've honestly never looked into prices.... here in the area (Ravenna, Italy) I don't know any Merida dealers, but I doubt you'll find it at the price you indicated.
Giant and Orbea also have interesting prices, but you have to like the models and colors offered, and in any case, if you want to stay at certain prices, you have to "settle" for "entry level" components.
I'm not in a hurry, so I could wait for some end-of-series offers, even if I think it'll be hard to find a frame I like at the same price as a no-brand frame or a little higher.
Last year the best deal I could find was on a 2023 Giant TCR PRO frameset (so without integrated cable routing) for €1200....well, if I found the same deal on the 2025 model maybe (since I don't like high seat stays) I might think about it....even better if I found a Tarmac SL8 PRO frameset for that price, which would be impossible!
