XMCS for now. We are talking about something similar to Aerys, but IF we find something suitable that is not trademarked, it will take at least 6-9 months to be able to use it. You log the trademark application in EUIPO, and then have to wait a fixed period for others to object to your application. Possibly because they feel there is too much similarity etc. it’s pretty damn complicated.
I think that the XMCS logo/brand is appealing and distinctive.
"Aerys" (or something similar), in my opinion, is too evocative of the aerodynamic characteristics of the VRT model.
If you are looking for a brand identity for your "premium" range of frames, I would suggest something different, something that evokes the know-how behind the creation of the entire premium lineup, rather than the qualities of a single specific frame.
I’d think of something like S-Works or X-Lab, just to give a few examples....
