First of all, thanks for the positive feedback on my last mock-up. So here is a second, slightly improved version.
I really liked the choice of the word ‘aerys’, but the font didnt match the ‘XMCS’ on the rims. You cant please everyone but the fact that the majority would prefer a frame without any branding shows that the current concept isnt quite right yet. I very much hope that the latest logo posted by requiem doesnt get the green light, as it again doesnt match the font on the rims and lacks a consistent design language. The ENVE logo, even though its just as intricate, is symmetrical and simple, making it very pleasing to the eye. The proposed font is very obtrusive, looks cheap and lacks a timeless appeal.
I hope more care is put into the design as (for me) branding is just as much a part of a good frame as the quality or the lay-up.
Edit: I just want to make clear that Im simply trying to help. The GRT and VRT frames look great otherwise, Ive already seen them in Frankfurt at the weekend.
I agree with everything you wrote.
As I already mentioned in the VRT discussion, I like the XMCS logo/brand: it’s simple and distinctive.
It just needs a bit more attention paid to the graphic design, and this version that echoes the wheels design is, in my opinion, the best one!
