I m trying to buy a wheelset for a gravel bike i have, that can run a 35C road well (aero + safe). Have come across this rim profile from Serenade / 7tiger, 50 deep, IW 28, EW 38.
afaik, ETRTO says 35C is max 27 IW, but given they're too dumb to differentiate hooked and hookless, safety wise, i'd ride a 35C on a hooked 28 IW over a 27 IW hookless all day, every day.
And so, because a 32 IW is very far off ETRTO standards and arguably well into dangerous territory (emphasis on arguably, it's not really tested, and it's above my pay grade), this is the 1st OEM rim so far i find that can legit run a 35C with aerodynamics in mind, AND safety (at least on paper).
38 EW is narrower than i'd like by 1-2mm, but the market is very new, it's bleeding tech stuff (afaik). It just came out, it's not in the catalogue for 2026-2027, fwiw. Lead time is 30+ days.
If anyone has come across 50-60mm rims with similar features (c.28 IW, 38-40 EW), please shout.