I agree that $1,350 (excluding shipping but including the handlebar) is somewhat ambiguous. However, instead of just discussing the price, I’d like to contribute some constructive ideas on what features could justify a higher cost.
Here are a few things I’d love to see:
1) Seamless integration of a speed/cadence sensor – Similar to the Trek Madone, where the sensor mounts cleanly to the NDS chainstay without the hassle of rubber bands. This makes setup and maintenance much easier.
2) High-quality thru-axle with an integrated removal tool – A design where the covers sit flush with the frame and fork, adding both functionality and aesthetics. (
https://de.aliexpress.com/item/1005008359478298.html?spm=a2g0o.productlist.main.13.4f6ehC5lhC5lPJ&algo_pvid=016a5eac-a290-408a-8815-4d7dcff462f7&algo_exp_id=016a5eac-a290-408a-8815-4d7dcff462f7-6&pdp_ext_f=%7B%22order%22%3A%228%22%2C%22eval%22%3A%221%22%7D&pdp_npi=4%40dis%21EUR%21194.78%2197.39%21%21%211440.68%21720.34%21%40%2112000044713324168%21sea%21DE%216019405720%21X&curPageLogUid=XH8cDlNu4Dxo&utparam-url=scene%3Asearch%7Cquery_from%3A)
3) Rubber plates at the fork ends – This would allow the fork to rest on the ground when the front wheel is removed, preventing damage.
I’m sure the community here has plenty of additional ideas—features that wouldn’t significantly increase production costs but would add real value to the frame.
Lastly, regarding pricing: As a European customer, I find it frustrating to pay an extra ~10% due to transaction fees (5% for PayPal plus unfavorable exchange rates). Offering direct bank transfers as a payment option would save me money—money I’d happily reinvest into a higher-end frame.
At the end of the day, total cost of ownership is what really matters to me.
Looking forward to hearing everyone’s thoughts!