Shipping was long - there were no updates between 14.05 and 29.06, so I thought it is gone somewhere in-between, but nope - finally arrived at customs.
Sadly it turns out EU are greedy bastards... Additionally to already expected VAT and import tax, there is also anti-dumping tax - additional 48.5 % (!) for wheelsets coming from China and it seems there is no way around it, at least based on what the customs says. It means 100+ EUR additionally. I couldn't go with tax-included shipping (it was unreasonable 800$ USD or something) from Ali right away, so went with free shipping.
Overall the price would be okayish in general, but given this was meant as cheap road wheelset before I settle on anything else, I'm now debating if it would make more sense to spend more money and upgrade right away. But that would mean sending the wheelset back and likely some loss for Tagoola due to that. So now communicated with them how bad would that be, but, yeah, long story short - not even close to riding them.