I like the rim depth, 40mm is uncommon, I imagine it's a bit better in crosswinds than 45mm which can be a little much sometimes in strong wind. The weight is also pretty amazing for that depth.
I'm ambivalent to the inner width, I'm on 21mm internal right now for 40mm gravel tires, I think they are fine.
I don't like the large decals or the brand name to be honest. Chinese brand names always sound strange to Westerners in my opinion, like some random word is just picked out of a hat.
I kind of want some Chinese brand with Chinese characters on it instead of Greek alphabet, I think that'd be a pretty interesting look.
21mm occupies a large market and this is the most popular version.
It would be another pleasure if translated directly. Serenade = 小夜曲, hoping to find fun in cycling.
Stickers and decals each have their own advantages, but stickers can be moved freely, which is suitable for some users who prefer personalization. Different colors are popular every year, and if you change colors, it will be a very simple matter.