I think it would benefit spcycle greatly if they took a look at how the market is trending before committing to creating their tooling. It seems to me that this frame isn't what a lot of people want. There's always going to be somebody who will buy this, but if I saw this on a catalog page I'd take a pass on it.
What's not right? It looks pretty good to me.
Cables through the headset: yes, it's a bit of a pain when you're building it, but worth it for the clean lines
People are talking about the seat tube length: it's shorter than a Genius, Epic Evo and Anthem Advanced. 10mm longer than a Top Fuel
Chainstays are shorter than all of the above. That's a good thing in my mind
Wheelbase is in the shorter end of modern 'normal'. So it won't feel like too much of a tank
BB drop is the same as a Spark