When I had my Chiner bikes, sometimes I would just say it is a custom build out of Asia. If they asked more questions I would tell them the frame was custom, I selected the model, frame size, the carbon weave, bottom bracket, and paint color and it was customized to my order. Saying it that way really got people's attention, since that's not something you get to do with the big brand bikes. Then I would go on to say I hand selected all the components, and built the bike to a spec that's usually found on bikes costing 2-3 times more than I have in the bike.