Yeah given the failure rate on the er9/erx, i'd wait a good 2 years after they RELEASE the triathlon version to put it on a race day bike. race bikes have to work on race day, enough things can go wrong without worrying about whether your group will decide to shift that day.
Eventually though, if they do get their act together, it will indeed be great. Should also open the doors to the "order a full custom bike from china straight to your door" market. Everything is in Xiamen, once their groups work, should be very doable to get someone to build you a bike, or at least most of it, the way Trek bikes arrive in shops, for eg (plenty of videos of Trek unboxing on YT).