Pricing.
LC had a introduction rate of the frame, so I ended up paying 955USD inc. shipping and VAT.
That included custom design, ie paint job, with decals. Proper decal job, no stickers.
Separate handlebar+stem, seat post, axles, headset, plus additional extra DH, extra head set inc. spacers.
Spent most day in the garage yesterday. Building experience is good, really, the only issue so far is internal cable routing. Edges (entry/exit) of holes are a bit rough.
After building several bokes with a SWORKS logo on it (supposedly good) so far the experience with this frame is more or less up there, pleasant.