Now i have two rims naked and can compare them.
One old EIE A29C25D22, weighed at 356g, 30 wide, 25 internal, 22 height
The ASD933XC-GP weighed at 343g, 33 wide, 28 int, 24,5 height
Despite a higher profile the ASD is much more easy to flex verticaly than the EIE (rim on ground i press on top and feel the result). I understand why the feeling on the terrain is a wheel being more tolerant, more comfortable, the rim is probably less rigid in other directions too. Is it because of the lowest weight with biggest dimensions?
That also confirms the feeling i had with the EIE rims which was more influenced by the tire pressure.
By the way yishun/lightcarbon says graphene prepreg is stronger and more rigid, probably with heavier rim but that was not my feeling.
None of the EIE or ASD was bad or best, they just gives different wheels.