i hope that thing doesn't take off (metaphorically). this should remain nothing but a concept bike imo
integrated handlebars is one thing, STI is another, but a whole proprietary fork+handlebars combo? we need to go back. maybe not to downtube friction shifters but what's next? onepiece frame and seatpost? oh wait. shifters welded to handlebars from the factory, claiming a 40% stiffness improvement? this whole thing is ridiculous, convenience and fit be damned. it's probably not even faster