Are the hubs genuine in wheels from companies like BTLOS, Light Bicycle etc?

[Pistonbroke]

Hi guys
All thinking of a new set of wheels and was wondering if the hubs are genuine in the more week known companies wheelsets, as I'm sure I've seen a couple of threads on forums where they haven't been.
Many thanks

[dsveddy]

You can safely assume branded hubs from wheelbuilding companies are genuine. Fakes are easy to spot and people would raise hell if they tried to pass fakes off as genuine hubs. I might expect that kind of chicanery from an anonymous Ebay or AliEx storefront, but I think companies with established brands like LightBicycle wouldn't dare.