As long as they sell it under the TanTan or Seraph name and not under the real one as a "replica" (like Taiwan Eisen and the other fake sellers) I see no problem. If they managed to actually get the carbon layup right so that weight, stiffness, comfort and ride feeling is similar enough then hats off. It's not like they are trying to actually fool anyone into thinking that they buy an actual SL8.
Just as a point of info, I spent way too much time down the rabbit hole of the USPTO website regarding the sl8 out of curiosity. The sl8 shape isn't patented, although the sl7's is. I suspect Specialized thought that the sl8 was too similar and would be considered prior art or ? In any event, "speed sniffer" is trademarked, as the logos.
I don't find Tantan's behavior regarding this frame much different that the majority of similar vendors. There are exceptions, obviously, xiamen carbon speed comes to mind, but most are not transparent. But go ask Specialized which factory makes the actual sl8, all you'll get is "Taiwan". So there's that.
Both the notion that branding is required to make a counterfeit and the notion that a patent is needed to protect the shape are objectively incorrect. First, the USPTO doesn’t publish provisional patents, and it's likely that if there was a design patent, it wouldn't have been granted yet since the SL8 is new. However, a design patent is sort of hard since you need to separate out functional and nonfunctional elements because of the hairbrained way US patents are structured.
Second, and this is a more important point, a total design copy is likely to copy elements of a design considered ornamental or something that functions as a brand identifier. A trademarked feature is a precise example of the second. These would be protected via copyright and trade dress in most places where forum members live. These are also basically non-existent as functional IP in China, so enforcement action is likely limited to seizure and destruction of their parts by customs enforcement on entry, and I would guess that the only exposure TanTan has.
As individuals, enforcement seems rare unless you are selling a lot of parts or are a marketplace where fakes are commonly being sold or you do something that causes the original brand harm to their image.
I generally love that people are on bikes, so my initial intention was not to go on a rant about IP, but rather express shock that, as consumers, there isn't more outrage at TanTan’s behavior.
Edit: also, the title of this thread is another example of the mockery, given that the frame turned out to be another SL8 Fake.