Their website is much more professional than the others.
It is surprising they don't get much attention here and on mtbr.
I have to agree that Carbonal is doing a lot of things right. The website is nice. The name is very brandable, and finally, I like their frames.
But they don't get as much attention bc Iplay is kicking everyone's butts in the most important area: marketing. Being more involved on the forums, sponsoring the rim giveaway - very smart moves for Iplay. I mean, all this time I thought it was "Xmiplay" until I've been looking at that banner at the top of this forum that says " Sponsored by Iplay" for the last 20 days. I used to work in advertising a bit and people underestimate the subtle subconscious effects it has on our buying decisions. Iplay has created tons of trust by being involved in this forum early on. That's why and how advertising works. I think the banner on this forum for the rim giveaway is the very first time I have seen ANY advertising AT ALL being done by these Chinese suppliers. Big mistake. This market is soooo wide open it's not even funny.
IMO, Carbonal and Hong-Fu both need to get busy creating a presence here on Chinertown while the community is still small, or Iplay is going to mop the floor with them. This community is growing fast and is really the first of it's kind - big advantage. This is assuming, of course, that there isn't some unknown affiliation between Chinertown and Iplay?
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