Not sure what current prices are, but 4 years ago the frameset would've been $760 USD for just frame/fork/shipping without tax. I paid $1030 including handlebar, paint, spare derailleur hanger, paypal fee.
I do think this is a good do-it-all bike. I used mine for both gravel and road for quite a while. I picked up a road bike this year, and there's two main things I notice. The stack of the road bike is lower so it's more aggressive, more aerodynamic position, but less comfortable. The steering is also snappier on the road bike than the CFR707. Before I started racing crits, I didn't care at all. But it's nice having the quick steering for crit racing. To be honest the only reason I bought a road bike is because I was switching between road and gravel wheelsets often, it was more for convenience and not for performance.