Nice find about the website. Looks AI generated but whatever, it's something. I believe there's a mistake in the 14 speed cassette page. It says 11-46 but I think it's going to be 10-45 with the overhanging 10t like on the screenshots from the app and as suggested by someone before. Looks very promising especially because levers look good and feature 3 buttons each (I always wish levers had more buttons to control the head unit so I hope these will connect to them). Screenshots from the app suggest it has all the cool features to control indexing, seems done well. I presume there will be troubles with the removable battery that charges by usb C, wasn't wheeltop struck by SRAM with a similar design?