I guess they wanted to simplify the calculation, becaus the information I got in January was a bit complicated
if add the logo, paint cost is USD$100
Custom painting is charged by color, USD$125/set with one pantone color or USD$145/set with one chameleon color or USD$189 with one crystal color. For each additional color, the cost increases by USD35. When the color changes suddenly, one more color will be counted.
Logo cost also according the colors, USD$35/color, one sheet of logo can use for 5-10 frames,
For my color schema with Deep Ocen Blue and glittering gold decals it was 215$, which fit in the above calculation, but its a bit weird (one pantone + one extra color + decals?).
From a commercial perspective I totally understand their price increase (full order books, growing customer base, developing new stuff continuously,..). The product seems worth it from my perspective, and there a lots of chinese carbon frames with much higher prices, so its still competitive.