Eurobike 2025 - starts on Wed. - What are you looking forward to?

[zealot128]

Visited Eurobike today – here are my personal highlights & recommendations if you’re planning to go:

XM CarbonSpeed – Meeting Peter in person
My absolute highlight was meeting Peter. He’s well known here on the forum – and I can confirm he’s just as friendly and knowledgeable in person. I asked him about a thousand questions and he took the time to answer every single one. Thanks, Peter!

XM CarbonSpeed Product Highlights:
Gran Turismo frame (I’ll post separately about it – that thing glows)
New gravel wheelset with titanium spokes – I instantly fell in love
New carbon crankset
Disc wheel for triathletes/time trialists

Definitely check out their booth!

⸻

Other highlights worth checking out:
Magene is showing the TEO carbon crank, compatible with P505 & P515 power meters
Ltwoo & Wheeltop are displaying a TT groupset
LightCarbon has a very nice-looking new frame
Envolve: frame & cockpit look great – had an interesting chat with their engineer, I think we’ll hear more from them in the future
Galfer (not from China, but worth it for the weight weenies): showcasing a new disc brake – light & promising
Zenobicycle: I checked out their quick coupler for hydraulic hoses – clever solution, and I really hope we’ll see it available in Europe soon

Great! Thx for sharing. Been there, too - had a talk with Peter, he *might* come over for dinner soon, but not sure about time left after finishing up the exhibition - my wife and him connected - from the same small town in China - Factory tour is definitely on

Here is a short from me:
https://youtube.com/shorts/aIbdJaciGA8

Important/worthwile to listen to the last couple of seconds for members of this forum  

[rutgervr]

From my point of view on Eurobike , Seka and evolve are way above the rest of the chinese companies. Evolve needs to prove itself but their technology is in line with Seka. I've had a couple of mayor brand frames also some smaller ones, Seka is one of the best frames i've ever had. I've been talking for a couple of weeks with the people behind evolve also, and i think after their engineering process it will be a good frame too. Their prices will be affordable for frames of that kind of quality.

[planet_sammy]

Zealot128 did you get to talk with Magene regarding their bike computers? I've heard good things about the hardware but horror stories about the software and support for them.

I own a C606 and was surprised at Eurobike to see that the software looked completely different!

The representative I spoke to told me that the app will be completely redesigned and the C606 will receive a firmware update in two weeks.

The new software looks great at first glance, but time will tell what it’s really capable of.

I pointed out a real flaw: when importing a GPX file from "komoot" or "bikerouter", road names aren't displayed during navigation.

We'll see if that gets fixed.

[patliean1]

I'm interested in the Evolve frames also because the gap these days between the Tarmac SL8 and something like a Winspace/Tavelo gets smaller each year. In terms of road dynamics, fit and finish.

Does spending $600 more ($2300 USD) on the Evolve versus a Tavelo ($1650 USD) get you significantly closer to the SL8? The Tarmac Pro level cost $3500 USD, S-Works $5500 USD. We already have metrics on how close a $650 TanTan X68 can get towards an SL8.

I suspect Evolve will need to use everyone's favorite marketing tactic to have any fighting chance of being successful here in the US - influencers 

[meysow]

That's the thing — they’re definitely making great frames. The technology is there, and the QC is solid — no doubt about that. But aren’t we ending up in the very situation we all came to this forum to avoid? That is: looking for a frame where we’re (again) paying mostly for branding hype, rather than the frame itself — with prices jumping from $650 to $5,500.

Out of those $5,500, how much are we really paying for the S-Works decal, and how much reflects the actual value of the frame? Same question for Evolve. (Not rhetorical — I’m genuinely curious.)

[patliean1]

Marketing will always play a critical role in the future growth of any brand. Whether that is sponsoring race teams or sending YouTubers products for review. And naturally those costs will be be baked into the end consumer pricing. There's no way around it. From Peter at XM Carbon Speed to Winspace to every single Western brand.

One thing brands like Tavelo and No.6 Wheels have done well (clearly I'm biased) is to spread their brand awareness via race clubs and privateers. If you can incentivize convince competitive athletes that a product performs well, consumers will follow suit.

I'm surprised how little we hear about Seka and BROSS (Zenith) in 2025. They were the buzz in 2024. Probably because so few customers actually own one of their frames. The market and confidence for $2200-$2500 Chinese here in America just isn't there yet. If I were in charge of Evolve I would not worry too much about wind tunnel testing and white papers. Just get the frames in the hands of athletes.

Elite Wheels make some great products across most competitive price points. Their latest Drive II wheels are freakin fantastic. So it's strange to see them design a road frame to pair with such wheels, for $2300. Very ambitious of them. A $1700 price would probably have made more sense.

[toxin]

One thing brands like Tavelo and No.6 Wheels have done well (clearly I'm biased) is to spread their brand awareness via race clubs and privateers. If you can incentivize convince competitive athletes that a product performs well, consumers will follow suit.

I'm surprised how little we hear about Seka and BROSS (Zenith) in 2025. They were the buzz in 2024. Probably because so few customers actually own one of their frames. The market and confidence for $2200-$2500 Chinese here in America just isn't there yet. If I were in charge of Evolve I would not worry too much about wind tunnel testing and white papers. Just get the frames in the hands of athletes.

Elite Wheels make some great products across most competitive price points. Their latest Drive II wheels are freakin fantastic. So it's strange to see them design a road frame to pair with such wheels, for $2300. Very ambitious of them. A $1700 price would probably have made more sense.

Bross never really cared about overseas markets, they sold well in China. The buzz around them was created by the community. Seka are also doing very very well in europe, with actual distibution and product on shop floors. Aero testing and white papers go a long way to sell to people with enough money that western brands are an option.

[glepore]

Evolve has some marketing potential in terms of their team and their development/wind tunnel story. Seka has a great product but sort of shot themselves in the foot in some circles with their initial delivery issues.