The economics of a true luxury good are wild. LVMH might as well be on a different planet than Specialized.
IDK, I know we are upset that this project didnt become real (me included, though I was a watcher not a potential buyer) but lets not throw every company under the bus and they arent equal to all levels of the market.
SRAM is doing a pretty good job using common parts and driving tech down into the lower ranges and scaling it. I think most people after riding them, back to back would rather have a Rival AXS E1 bike vs. a Red D1. Which is nuts to think about there being a half generation only of difference between them. It’s very much offense as defense vs. Wheeltop (and maybe Ltwoo), but I think its working and has made market traction really difficult for those other groupset brands.
Making good, complete, products is hard and a company like Specialized puts out a good, complete customer ready product. Yes there is a cost associated with that including a large # of engineers, product teams, HR and marketing. That’s just different than what Chinese brands (e.g,. Evolve) are putting out right now: mostly frame sets and wheels. Thats also different than what the factory direct offerings are. Of course not every western brand is Specialized or Trek and not every Chinese brand is putting out a good product like Evolve apparently is. Some are disappearing because thats what happens to companies that don't serve their customers with a good product at a good price.
For example, I think that LTK did a really good job on the 266 D SL. It’s a fantastic deal for the buyer who is comfortable building their bikes, well versed in reading spec sheets, etc. But they still seem to have dropped the ball on providing a good headset and spacer solution for the customers also buying handlebars. They are only competitive with the Chinese brands for people with access to knowledge to make the frame work for them in terms of parts and compatibility. In turn those Chinese brands are also only competitive with Specialized for people who know how to spec groupsets and wheels AND install them to make a complete bike.
I’d like to think that at its best, this forum helps people cross those gaps and help people turn their factory direct frames into complete bikes that work well.