Author Topic: Hygge S-Aura  (Read 16940 times)

BeR

Hygge S-Aura
« on: October 19, 2025, 05:26:02 PM »
Hello,

New frame from Hygge for 2026 : S-Aura.
Max tire clearance : 32 c.
UDH.
T47 BB.

I will add more information gradually when we will have more of it.

Lotnik

Re: Hygge S-Aura
« Reply #1 on: October 20, 2025, 02:02:40 AM »
Looks like updated Model S

bremerradkurier

Re: Hygge S-Aura
« Reply #2 on: October 20, 2025, 02:56:37 PM »
Interesting Bob Ross vibes with the paint.

tgarne

Re: Hygge S-Aura
« Reply #3 on: October 20, 2025, 03:17:06 PM »
This photo is from their instagram.

Pretty good looking frame.
Could be interested, if the price is good


RoadieMKD

Re: Hygge S-Aura
« Reply #4 on: October 21, 2025, 01:06:24 AM »


What do we know about Hygge? If it can be bought w/o a logo, if it's EPS moulded, if the price is competitive, could be a great aero frame. "only" 32C, but it is what it is...

Hygge was always fast in replying to my messages even after purchasing the frame, so there is a plus on communication. Not that I asked a lot, but when I wanted the upgraded compression ring, they replied immediately and sent one for 1$, so I am happy with that service. For the Model S, buying without logo/paint was always an option, probably will be the same for the Aura, although I like the look of the BOB "paintjob" or lack thereof :D. As they updated the Model S to EPS mould, Aura will 99,9% be EPS from the very start. The profile of the downtube is more in line with the current model S and is Kammtail profile. Since they bumped up the price of the Model S, not by much but still an increase, I assume this frame will be similarly priced 650 Eur (cut down with cupons/sales) plus tax and shipping to EU. I am very happy with how my Model S fits, and the Aura adds 1cm of stack to size S (which I like) but cuts the reach by 3mm which in not that big of a deal and there is always the option of longer stem. I also like that they considered the requests for 0 offset seatpost for the Model S and are now offering the Aura with the option of 0 or 15mm offset. This option alone will allow me to go to size M if I start to "disagree" with the low (for me) position. I very much like the ride dynamics and quality of the Model S and would be happy to buy the Aura no questions asked, if the price is right. The assembly of my frame was spot on, everything faced properly (except the headset for which I had to make a custom 0.4mm shim for the compression ring to avoid rubbing), no rotor rubbing, no creaks, no seatpost sliping, total silence from the frame after 15k km on dodgy roads. Will be following this thread.

MALIBA

Re: Hygge S-Aura
« Reply #5 on: October 21, 2025, 03:29:15 AM »
Very nice frame!!

mozart

Re: Hygge S-Aura
« Reply #6 on: October 21, 2025, 03:38:47 AM »
by the way saura σαυρα in Greek translation it means lizard  ;D  someone who crawls or is slow  ;D ;D
Lately they've been giving a lot of names in Greek that are funny. like magene pes (πες)= say something

BeR

Re: Hygge S-Aura
« Reply #7 on: October 21, 2025, 06:38:06 AM »
Information from their official Aliexpress store :

The price should be 1400~1500 USD...

neobiker

Re: Hygge S-Aura
« Reply #8 on: October 21, 2025, 07:24:55 AM »
Yikes...

bremerradkurier

Re: Hygge S-Aura
« Reply #9 on: October 28, 2025, 02:34:42 PM »
Information from their official Aliexpress store :

The price should be 1400~1500 USD...

That's up in the territory of 2-3 season old Time framesets.

https://bikecloset.com/?s=time+adh&post_type=product&et_search=true

patliean1

Re: Hygge S-Aura
« Reply #10 on: November 11, 2025, 01:21:27 PM »
I reached out to Hygge about getting a frameset for review.

But truthfully I don't really expect them to work something with me since I have no working relationship with them. And Hygge doesn't seem to work with content creators much. My guess is 25% chance here...

Looks like they are trying to move upmarket to compete in what I would consider the $1500-$2000 sweet spot pricing of frames "good enough" to compete with the Western brands. Let's hope all the changes and implied improvements are tangible. Reminds me of the original T1500 Winspace.

That world peace paint job looks sweeeeeeet!

kubackje

Re: Hygge S-Aura
« Reply #11 on: November 12, 2025, 03:26:12 PM »
https://www.hyggecycle.com/products/model-s-aura-2026-uci-approved-frameset-hand-painted-landscape?variant=48466441470204

The bike is live now. They'd better offer some more paintjobs if they wanna sell this bike outside china lol

BikerJens

Re: Hygge S-Aura
« Reply #12 on: November 13, 2025, 12:35:22 AM »
https://www.hyggecycle.com/products/model-s-aura-2026-uci-approved-frameset-hand-painted-landscape?variant=48466441470204

The bike is live now. They'd better offer some more paintjobs if they wanna sell this bike outside china lol

Having something that close to S-Works branded big on the bike is also a bit off for me.. I can live with the paint than the branding.

It gives more fake vibe than vibe of 1500$ frame.
Tall person with gigantic CdA

kubackje

Re: Hygge S-Aura
« Reply #13 on: November 13, 2025, 01:41:55 PM »
Yeah, just AURA would be enough

patliean1

Re: Hygge S-Aura
« Reply #14 on: November 13, 2025, 03:16:08 PM »
I didn't even realize the downtube said "S-AURA"  ;D

Man if they can't seem to hire proper western design consultants, then at least use ChatGPT or something. Let the roast session at the coffee shop begin. No pun.
« Last Edit: November 13, 2025, 09:42:12 PM by patliean1 »