Totally disagree, I have Falath EXP, this is my second bike, I have one lightweight and I decide that I also should have an aero bike. The look is rather very subjective. For some people could be nice, for other ugly. I would say that I saw many uglier....for me it's the pure beast, and I love it. I have it since may/june. Bike is very stiff, fast and of course on live, looks amazing. Previously I have Elves Falath Evo, but I prefer EXP geo. Funny is that you are complaining about the names, designs, but when I wait for my colleagues or at the coffee shop, a lot of people ask about the bike. They are rather impressed with the weigh and the look. The same story with Avenger Shuttle SL. It should be noted that those persons many times have twice or even triple the value for the bike (on Trek or Spec). When I had some western brands, that never happened in the past!