I picked 39-27a 430g (see the pic) for my mid-travel enduro (carbonda 1002), 28H and tapeless. If I remember correctly, you can't go tapeless if the height is 20mm or below. The hubs are M1 (305-330g) from THR, about which they got no clue. BUT, you can find contacts on the THR website and annoy an actual manufacturer (well, I believe so) with your questions on wechat. So far, the THR guys told me that a freehub, a ratchet, bearings, and end cups of M1 are interchangeable with dt swiss. How real is this statement? No idea.
I also asked them if their hubs can survive a bikepark. I showed a
video from a random dude on black trails and said "I WANT RIDE THIS!!11". They said it was okayish, but ideally would advise their topnotch fancy M2. Since I'm not super heavy, I will stay with M1. But the full run will not be earlier than next summer. Anyway, I will test them first on some local trails or in smaller bikeparks if there're any open in the mid season in Europe.
Yeah, the DFS full pricing (with shipping to EU and taxes included) was 599$ equipped with sapim cx-ray and pillar brass nipples. M2 hubs are +200$, which is beyond my understanding, since I can get equally a pair of DT350 or maybe even cheaper.
EDITI think DFS have quite some MTB options, check all the pics in there:
https://dfscarbonwheels.myshopify.com/products/280g-29er-carbon-mtb-rims-xc-tubeless-carbon-rim-ud-3k-12k-3k-twill-matte-glossy-29in-clincher-hookless-new-asymmetric