Interesting watch.

It's cool to see someone make a video of going to the Taiwan bike show and talking to some people in the industry.

I guess a Taiwanese frame is much more expensive than a Chinese frame as well.  It really doesn't surprise me that the big brands have someone there full time checking and maintaining QC in the factory.

On the other hand, I think if a couple of guys really wanted to start a new bike brand, and had about 250,000 USD to invest in it, it can still be done.

Case in point, new San Diego based company

https://eminentcycles.com

Rumor has it, he cashed in his 401k to start the Brand.  This does look like a truly proprietary frame.  Not sure where they are really being built.

Frame just looked dated, not modern looking at all. 

And SRAM brakes, why would anyone not choose Shimano XT/XTR brakes on a new mountain bike?   

Either way, I hope he doesn't lose his shorts on trying to make a new brand work with only one model bike to start.