Whilst I am agonising over most of the parts for my 29er the one thing I have settled on is the wheels.

I'd like some 30mm (Internal width ) hookless 29er wheels with DT swiss 240 hubs with XD suitable for SRAM xx1 and brass nipples. I believe the light bicycle 30mm rims are well regarded but don't come with the hub I would like and iPlay seem to offer the hubs I want but not the rims! Do any of them offer what I am looking for??? I think I am right in saying these should be okay for tubeless with some rim tap and maybe bontrager tubeless rim strips?

We can assemble the wheels with any kind of rims, and we have the rims you need available: http://www.xmiplay.com/ProductDetails1680

I have the XMIplay 30mm bead hook rims and they are working great.  Hookless may be even stronger and also available form Peter @ XMIplay.

Don't know if they can build a set with DT Swiss 240 hubs but I would be curious to see what you get.