you as we expect the frame to be of similar quality as Yishun.
This is the main reason why I would choose Hygge over LightCarbon if I were to give in and review another cheap frame. I have confidence in believing LC's quality is identical to Yishun.
What makes companies like VeloBuild, Rinasclta, and ICAN attractive to new customers in the cheap Chinese world, is their ability provide a somewhat brand-like shopping experience while offering custom paint with logos. My VeloBuild videos are among my most watched videos for this reason.
Marketing ethics aside, I really like what Hygge is doing as a brand. Excellent paint/decal options and it appears to be decent quality. The price point is good too.