A bad exampe could be Winspace with it's Agile frame, it is already too close to western brands and I can purchase 2nd hand SL7 (non S-works) frames cheaper in JPN.
Like the Agile frame direct from Winspace ends up to be 300.000JPY, while a used SL7 frame is ~250.000JPY. With that pricing it is rather pointless to opt for direct China frames.
I'm not a specialized fanboy, but you would be crazy to spend more to get a winspace than an sl7. Just for further resale value alone.
China learns. China started manufacturing, poorly then well, started by copying, then started inventing and more and more is now innovating. Winspace is an example of China starting to brand. Branding doesn't make a product better per se, but it does make it more expensive. Which is why this forum is largely about buying OEM frames from factories or brokers like velobuild who are basically a distribution channel for OEM frames.
Farsports is another example of China starting to brand. Their handlebars winning the Olympics was a key moment for them. They make great wheels but their pricing has gotten less and less appealing as they grow as a brand.