At first I didn't pay much attention to this company because I never heard of them before but now they're really growing on me.
The weights are competitive with the best Chinese carbon spoke wheels on the market from Farsports & Vortex who themselves are not far behind the current market leaders in Lightweight and Mavic. Of course I'm not expecting world-beating stiffness and general performance from Elitewheels but the cost/gram value proposition is undeniable.
Elitewheels as a company are also becoming more credible to me since they're sponsoring the China Glory continental team. Clearly there's some money behind them.
Here's my rudimentary working list of carbon spoke wheelsets (40-50mm range depth, disc tubeless) if anyone's interested:
Cadex
42 / 1327g, 42mm depth, 23mm external
Unaas
50 Supreme / 1344g, 51mm depth, 26.2mm external
Winspace
Lun Hyper / 1455g, 50mm depth, 26mm external
Speeder
SLP / 1400g, 45mm depth, 28mm external
Elitewheels
DRIVE 40D / 1260g, 40mm depth, 28mm external
DRIVE 50D / 1300g, 50mm depth, 28mm external
Magene
EXAR DB45 Pro / 1400g, 45mm depth, 27mm external
Vortex
No Compromise / 1280g, 40mm depth. 26mm external
Farsports
Ventoux S4 EVO / 1295g, 45mm depth, 26mm external
HUNT
Aerodynamicist / 1352g, 44mm depth, 29mm external
Scribe
Elan Wide+ 42 / 1370g, 42mm depth, 30mm external
Elan Wide+ 50 / 1415g, 50mm depth, 30mm external
Mavic
Cosmic Ultimate UST Disc / 1225g, 45mm depth, 27mm external
Lightweight
Obermayer Evo Schwarz Ed / 1230g, 48mm depth, 24mm external
Meilenstein Evo Schwarz Ed / 1380g, 48mm depth, 24mm external