I mean a fully bike gets you a nice 2y specialized so I think many people make that choice. I think being the one in the middle is not as much fun as it sounds. The committed cheapskate most of us are won’t stretch that much for a frame and the more mainstream buyers don’t even research alternatives to big brands so don’t know it even exist and finally those who end up buying at shops as these become available from retailers are not, for most of them, on chinertown.