From my POV it’s important that XMCS stays true to itself. It’s very much rooted as an engineering company, where ‘no-nonsense’ is one of the key words.
Already when working on the AERYS branding we were conscious not to over do it. Xmcs should remain - my view - a bit understated, where the engineering speaks for itself.
If it becomes a slick marketing operation, it will feel fake. Because it would just be a façade. I don’t think it needs a smooth X-labs sales rep, I think the straightforwardness and in a way simplicity is stronger.
With all of these things, when you grow it’s important to stay true to yourself.
And also: be careful what you wish for. We all want a wind tunnel tested aero frame if sub 200w, which weighs 600g, in aggressive and relaxed geo, for 900usd, with recessed ht bearings, in spectactular paint schemes etc. If you try to do it all, it won’t work.