LightCarbon on The Nero Show: Rebranding Idea

[A-Rides]

Heard the guys talk about LightCarbon for a bit on their recent pod.  I like how they're trying to come as close to Specialized as they can for $1000. 

Ways to improve:  Along with a glaring though easily correctable flaw in not having a website you can easily order from, I think better branding could help this company as well.  The name, as with Quick Pro, could use some work.  It would be like a new mitre saw manufacturer calling itself SawsGood or BladeSharp.  So...I'm throwing out ideas.  My first comes with a poll.  Please submit graphics if you're able, would be fun to see!  You have two votes, use them wisely.  Cheers!

[POTOOOOOOOO]

Just order one without logos or graphics. Simple.

[Bike.Man]

Heard the guys talk about LightCarbon for a bit on their recent pod.  I like how they're trying to come as close to Specialized as they can for $1000. 

Ways to improve:  Along with a glaring though easily correctable flaw in not having a website you can easily order from, I think better branding could help this company as well.  The name, as with Quick Pro, could use some work.  It would be like a new mitre saw manufacturer calling itself SawsGood or BladeSharp.  So...I'm throwing out ideas.  My first comes with a poll.  Please submit graphics if you're able, would be fun to see!  You have two votes, use them wisely.  Cheers!

I don't understand the problem 🤷🏻‍♂️
If you don't want a slogan on the frame, just leave it blank, but I much prefer LightCarbon to having Twitter, XMCS or even Quick Pro on it 🫣

There are far worse slogans than LightCarbon 🤷🏻‍♂️

[jfcb]

I agree, there are worse slogans than LightCarbon and with their custom paint program you can put any name on your frame that you like . I rather have they keep doing what they're trying to achieve (highest quality, sub 1k USD, option for custom paintjobs) than investing heavily in branding, marketing and becoming a brand that sells their frames at 2k without any gain in quality compared to their original 1k frame.
Us, the end consumers will not gain anything from a rebranding.

[A-Rides]

They need help. 

[eugeniob]

LightCarbon  is good, if you want a short name LCB (Light Carbon Bike)but you already have the PROX brand why not PROX  Bike   

[A-Rides]

They need help.

No need to invest heavily to have a site people can order from vs email and a better brand. 

[Bike.Man]

They need help.

All the suggestions above are crap and no more attractive than the LightCarbon slogan 🤷🏻‍♂️

[bsharp77]

They need help.

They have so many orders for their brilliant LCR018-D frame that they haven’t even put it up on their website for sale yet….they need no help whatsoever.

[zealot128]

As it was my video that was "quoted" (no link or mention of anything, good i had the watermark in there..) in the podcast, and I also ride a frame with LIGHTCARBON letters, I might have a opinion, too 

I think the name can work, but maybe not in native English settings? had a discussion with a British person about this name, and they thought the name sounds bland, too simple (Same about "Carbonspeed"). I guess, in other non-English contexts, such as Germany, that works good?!  Here is "Light" is a prefix everywhere, Ultra Light, Light Yoghurt, Coke Light, Light sounds great for my ears. Also, Gavin said, Germany is the biggest market, so I guess there is some reasoning here.

As everybody above already said, you can choose every decals you like. My impression was, they also don't particular care, if they become a big consumer brand, the OEM production is still a main concern (IMO!).

They have so many orders for their brilliant LCR018-D frame that they haven’t even put it up on their website for sale yet….they need no help whatsoever.

Meanwhile, it's on

[A-Rides]

All the suggestions above are crap and no more attractive than the LightCarbon slogan 🤷🏻‍♂️

With a name like Bike.Man I can tell creativity is high on your list.

[Bike.Man]

With a name like Bike.Man I can tell creativity is high on your list.

Yes, of course, my creativity can't compete with "a-Rides," which is why I didn't participate in naming LightCarbon. In the end, something as crazy as "big-cock" would have come out of it 😉

[CycOps]

English is not my native tongue, but LightCarbon doesn't sound more stupid than, let's say, Specialized to me. Just my 50 cents.

[Evaso_CC]

I ordered a frame without any graphics, then asked a graphic designer friend to produce a logo of my own. Job done.

[Evaso_CC]

English is not my native tongue, but LightCarbon doesn't sound more stupid than, let's say, Specialized to me. Just my 50 cents.

This is a very good point! It’s just because it has been around for a long time. Same with Giant. If neither of these brands existed and a Chinese company used one of the names, people would laugh