On another forum I proposed that a company like Strava or Komoot makes an android based bike computer but do it as an Android software layer only. Imagine this device with a Strava or Komoot software interface with their mapping and programming skills. They could make money by either charging a premium for additional features or even have an app store. Leave the hardware side to companies like this who could innovate with longer battery life, bigger screens or just cheap just like the Android phone world.
I'm just too wary of the software development from a small startup. For the record I have a Bryton 750 and the software sucks.